Democratised access to idols is putting power in fans’ handsThanks to emerging technology, fan-idol power dynamics are shifting and audiences are enjoying new forms of connection. UNIT9 Experience…May 13May 13
How AR and AI Can Help Drive Engagement at the Paris OlympicsOlympics fever is taking hold, and by now, sports brands and sponsors should be preparing to activate with impact on a global stage. But…Apr 4Apr 4
Apple’s Vision Pro allows us to dream big.Apple’s Vision Pro arrived at the UNIT9 offices last month, and our team has been using it extensively — testing its limits, exploring all…Apr 4Apr 4
Spatial Computing Isn’t This Year’s Trend; It’s the Next Decade’s MediumThe release of Apple’s mixed reality headset, the Vision Pro, doesn’t just represent 2024’s shiny new toy or the latest tech trend. It’s a…Apr 4Apr 4
Is 2024 the year audio AI gets its ChatGPT moment?2023 placed AI firmly on the agenda for brands, and in the psyche of consumers. But not much thought or attention was given over to the…Jan 21Jan 21
Only boring retailers are dying: long live retailtainmentIt’s too easy to get drawn into the ‘retail is dying’ mindset. Garry Williams, new ventures business director, UNIT9, corrects the record.Dec 19, 2023Dec 19, 2023
This game-changing AR technology is the future of location-based experienceMedia Ridha, Head of Digital at UNIT9, explains why.Dec 19, 2023Dec 19, 2023
Elevating the everyday: immersive tech is reigniting excitementThere’s a huge opportunity for brands to reimagine mundane experiences, explains UNIT9 Creative Director, Shelley Adamson.Oct 26, 2023Oct 26, 2023
Facing a funny future; an interview by AIUNIT9 comedy writer and director Hal Kirkland discusses what is possible when comedy and technology dare to intertwine by interviewing…Oct 26, 2023Oct 26, 2023
Get ready for a major shift in the reality wearables marketApple is all set to make a game-changing announcement about its mixed-reality headset — UNIT9’s Business Director Adam Mingay shares his…Oct 26, 2023Oct 26, 2023
