From pay-to-play platforms to upgradable, transformative qualities, UNIT9’s Garry Williams lifts the lid on NFTs 2.0, explaining why these next-gen non-fungibles have the power to do so much more than simply exist. In 2021 the popularity of NFTs skyrocketed as the blockchain-based tokens started to take over the world. We’re…

What should creatives consider when creating stories in this brave new world, asks Sean Pruen, live action director and creative director at UNIT9. At the time of writing, the Metaverse does not exist. It’s a promoted prediction of where our beloved internet is heading and the only thing that’s out…

The Metaverse has officially exploded onto the scene. But before brands jump in, they need to take the time to fully understand the opportunities it holds. Garry Williams, Head of UNIT9’s Metaverse Advisory Dept., explains. It’s the future-fuelled word on everyone’s lips. The Metaverse has exploded onto the mainstream, bringing…

UNIT9’s Magda Domagała speaks from her experience. Growing up, I was completely wrapped-up in the Internet and gaming culture. My teenage years were defined by evenings spent alone in my room, just me, my laptop and the infinite opportunities waiting to be explored behind the screen. I was a passionate…

Making the real world more virtual could lead to uncapped brand opportunities. UNIT9’s Rosh Singh explains why. This time last year, the Metaverse was a relatively unfamiliar term. A quick scan of Google’s search trends show a flatline in January 2021, before a slow rumble of interest around summer 2021…

AI is often viewed as the death of creativity. Yet, as UNIT9’s Maximilian Niemann points out, when machines are used in collaboration with humans, it may actually make for better work. Artificial Intelligence (AI) is not traditionally linked to the emotion-fuelled craft of creativity. Being perceived as a uniquely human…

UNIT9 Client Director James Wallingford explores how the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers. Car buying is changing. In the past six months, 63% of car buyers have admitted to being fully decided on a vehicle before they’ve even visited…

With Fortnite, Minecraft and Roblox thriving, Metaverse activity is now a reality. But when will retailers start building their own virtual worlds? — Originally published in LSN Global. We’ll soon be flicking through branded retail worlds in the Metaverse like they are TV channels. With the creation of social virtual worlds such as Fortnite and Roblox, the Metaverse’s doors have been well and truly flung open. Ready Player One level is just the…

Everything you need to know about the next frontier of brand experience — In our post-pandemic reality of high dependency on all things digital, consumer perceptions and interactions with brands are increasingly moving towards two-way, dynamic experiences that straddle the virtual and physical worlds. And this gives brands a compelling reason to converge their hybrid brand experiences into one ecosystem.