As the hype begins finally to cool off, it’s time to think seriously about what Web 3.0 means for brands and businesses. Garry Williams, Head of Business at UNIT9’s Metaverse Advisory Department, shares his thoughts. It has been a rough couple of months for those of us on a mission…

The semantics surrounding the Metaverse can be hard to navigate. Marc D’Souza, Head of our Metaverse Advisory Department, explains how we see it at UNIT9. Some say that the Metaverse is here. Others say we have a way to go. While opinion may be split, what is certain is that…

In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? 30-second summary: The shift towards a new age of experience-driven web is unavoidable — and brands need to start thinking about the role they…

Two years after Travis Scott’s iconic Fortnite concert, UNIT9’s Rosh Singh dives into what the evolution of Web 3.0 will mean for festivals of the future. In today’s world, audiences are constantly seeking the new, the bold and the daring. Gen Z, whose behaviour brands, artists and music labels should…

Sports brands need to work harder to connect with a younger generation that has plenty of other distractions. 2022 is shaping up to be quite the year for sports, with the Commonwealth Games, the return of the Premier League, the hotly anticipated Qatar World Cup — and of course the…

Authentic self-expression and niche community-driven experiences: welcome to the future web. Finding a way to differentiate ourselves and connect with like-minded people is part of human nature. But the way that consumers are able to express themselves and find their place in the world is evolving. …

As brands scramble to stake their claim in the Metaverse, many have been left wondering: what is the quickest and most effective route into this virtual space — gaming or augmented reality (AR)? UNIT9’s Adam Mingay explains why the latter might be the best choice. Excitement around the Metaverse continues…

From pay-to-play platforms to upgradable, transformative qualities, UNIT9’s Garry Williams lifts the lid on NFTs 2.0, explaining why these next-gen non-fungibles have the power to do so much more than simply exist. In 2021 the popularity of NFTs skyrocketed as the blockchain-based tokens started to take over the world. We’re…

What should creatives consider when creating stories in this brave new world, asks Sean Pruen, live action director and creative director at UNIT9. At the time of writing, the Metaverse does not exist. It’s a promoted prediction of where our beloved internet is heading and the only thing that’s out…