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UNIT9
UNIT9

4.5K Followers

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Dec 12, 2022

Algorithmic Artworkers: Creating Individuality at Scale

UNIT9 ECD Mark Vatsel explains how new technology can create quality content en masse Digital content consumption is at an all-time high. From NFTs to digital clothing and metaverse experiences, the new age of the web brings with it a plethora of opportunities for brands to engage with their audiences…

Nft

4 min read

Algorithmic Artworkers: Creating Individuality at Scale
Algorithmic Artworkers: Creating Individuality at Scale
Nft

4 min read


Nov 7, 2022

The Metaverse bubble is bursting. Now the real work begins

As the hype begins finally to cool off, it’s time to think seriously about what Web 3.0 means for brands and businesses. Garry Williams, Head of Business at UNIT9’s Metaverse Advisory Department, shares his thoughts. It has been a rough couple of months for those of us on a mission…

Metaverse

4 min read

The Metaverse bubble is bursting. Now the real work begins
The Metaverse bubble is bursting. Now the real work begins
Metaverse

4 min read


Oct 25, 2022

Overcoming Metaverse Analysis Paralysis

The semantics surrounding the Metaverse can be hard to navigate. Marc D’Souza, Head of our Metaverse Advisory Department, explains how we see it at UNIT9. Some say that the Metaverse is here. Others say we have a way to go. While opinion may be split, what is certain is that…

Metaverse

4 min read

Overcoming Metaverse Analysis Paralysis
Overcoming Metaverse Analysis Paralysis
Metaverse

4 min read


Oct 21, 2022

The new rules for success in the Metaverse era

In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? 30-second summary: The shift towards a new age of experience-driven web is unavoidable — and brands need to start thinking about the role they…

Metaverse

6 min read

The new rules for success in the Metaverse era
The new rules for success in the Metaverse era
Metaverse

6 min read


Oct 20, 2022

What Will Festivals Look Like in 2032?

Two years after Travis Scott’s iconic Fortnite concert, UNIT9’s Rosh Singh dives into what the evolution of Web 3.0 will mean for festivals of the future. In today’s world, audiences are constantly seeking the new, the bold and the daring. Gen Z, whose behaviour brands, artists and music labels should…

Festivals

4 min read

What Will Festivals Look Like in 2032?
What Will Festivals Look Like in 2032?
Festivals

4 min read


Sep 5, 2022

The Gen Z problem: how to convert sports agnostics in the digital age

Sports brands need to work harder to connect with a younger generation that has plenty of other distractions. 2022 is shaping up to be quite the year for sports, with the Commonwealth Games, the return of the Premier League, the hotly anticipated Qatar World Cup — and of course the…

Gen Z

4 min read

The Gen Z problem: how to convert sports agnostics in the digital age
The Gen Z problem: how to convert sports agnostics in the digital age
Gen Z

4 min read


Aug 16, 2022

How the future web is helping Gen Z to find their crowd

Authentic self-expression and niche community-driven experiences: welcome to the future web. Finding a way to differentiate ourselves and connect with like-minded people is part of human nature. But the way that consumers are able to express themselves and find their place in the world is evolving. …

Web 3

4 min read

How the future web is helping Gen Z to find their crowd
How the future web is helping Gen Z to find their crowd
Web 3

4 min read


May 16, 2022

The gateway to the Metaverse isn’t gaming, it’s AR

As brands scramble to stake their claim in the Metaverse, many have been left wondering: what is the quickest and most effective route into this virtual space — gaming or augmented reality (AR)? UNIT9’s Adam Mingay explains why the latter might be the best choice. Excitement around the Metaverse continues…

AR

4 min read

The gateway to the Metaverse isn’t gaming, it’s AR
The gateway to the Metaverse isn’t gaming, it’s AR
AR

4 min read


May 11, 2022

How gamification is driving next-gen NFTs

From pay-to-play platforms to upgradable, transformative qualities, UNIT9’s Garry Williams lifts the lid on NFTs 2.0, explaining why these next-gen non-fungibles have the power to do so much more than simply exist. In 2021 the popularity of NFTs skyrocketed as the blockchain-based tokens started to take over the world. We’re…

Metaverse

4 min read

How gamification is driving next-gen NFTs
How gamification is driving next-gen NFTs
Metaverse

4 min read


Mar 28, 2022

The Metaverse — Created for People by People

What should creatives consider when creating stories in this brave new world, asks Sean Pruen, live action director and creative director at UNIT9. At the time of writing, the Metaverse does not exist. It’s a promoted prediction of where our beloved internet is heading and the only thing that’s out…

Metaverse

6 min read

The Metaverse — Created for People by People
The Metaverse — Created for People by People
Metaverse

6 min read

UNIT9

UNIT9

4.5K Followers

An innovation production company.

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