UNIT9 comedy writer and director Hal Kirkland discusses what is possible when comedy and technology dare to intertwine by interviewing himself using ChatGPT Comedy and technology have more in common than we think. …

Apple is all set to make a game-changing announcement about its mixed-reality headset — UNIT9’s Business Director Adam Mingay shares his thoughts. The past decade has been a hugely important one for the development of consumer-friendly, mixed reality wearables. Looking back, the way we viewed 3D content was revolutionised by…

Immersive tech hints at the promise of a happier online future, writes UNIT9 Experience Strategist, Hannah Seckendorf In 2020, data suggested that we had arrived at an ‘Age of Discontent’. But interestingly, the data around our collective happiness had already been trending downward well before 2020 and remains a point…

UNIT9 Business Director Garry Williams reveals a multitude of possibilities for brands. Generative AI is having a moment. Cutting-edge, algorithmically powered models have dominated recent tech headlines, and none more so than OpenAI’s ChatGPT — a text-based machine learning tool that has emerged as arguably the most impressive chatbot ever. …

UNIT9 Strategy Director, Rosie Copland, explains why it’s crucial to consider real-world context before jumping into digital executions with AI. The theme of 2023 is AI, in everything. From Patron’s personalised AI margaritas, to Shopify and Coca-Cola exploring chatbot innovation with the latest ChatGPT updates, brands have been keen to…

Tech trends come and go like the seasons. UNIT9’s Rosh Singh believes that in order to build a durable tech strategy, brands need to take a step back and view technologies not as separate tools, but as a single, composite suite of solutions. If there’s one thing the advertising industry…

by Danny Burzlaff, Attractions by UNIT9 Disney recently announced that it is dropping its dedicated metaverse division. This news highlights a key point that IP holders and entertainment creators seem to be missing. The ‘metaverse’ as a buzzword arguably became a victim of overhype. But what’s really important are the…

UNIT9 ECD Mark Vatsel explains how new technology can create quality content en masse Digital content consumption is at an all-time high. From NFTs to digital clothing and metaverse experiences, the new age of the web brings with it a plethora of opportunities for brands to engage with their audiences…

As the hype begins finally to cool off, it’s time to think seriously about what Web 3.0 means for brands and businesses. Garry Williams, Head of Business at UNIT9’s Metaverse Advisory Department, shares his thoughts. It has been a rough couple of months for those of us on a mission…