AI is often viewed as the death of creativity. Yet, as UNIT9’s Maximilian Niemann points out, when machines are used in collaboration with humans, it may actually make for better work.

Artificial Intelligence (AI) is not traditionally linked to the emotion-fuelled craft of creativity. Being perceived as a uniquely human…

With Fortnite, Minecraft and Roblox thriving, Metaverse activity is now a reality. But when will retailers start building their own virtual worlds?

Originally published in LSN Global.

We’ll soon be flicking through branded retail worlds in the Metaverse like they are TV channels.

With the creation of social virtual worlds such as Fortnite and Roblox, the Metaverse’s doors have been well and truly flung open. Ready Player One level is just the…

Everything you need to know about the next frontier of brand experience

In our post-pandemic reality of high dependency on all things digital, consumer perceptions and interactions with brands are increasingly moving towards two-way, dynamic experiences that straddle the virtual and physical worlds. And this gives brands a compelling reason to converge their hybrid brand experiences into one ecosystem.

How? By exploring…

UNIT9’s Rosh Singh lays down what brands should know about the future of retail experience.

Retail experience has been evolving rapidly over the past decade, but it’s about to be totally revolutionised as lockdown restrictions ease. Recent research from the Advertising Association and WARC revealed the UK’s average weekly value…

UNIT9’s Garry Williams explains that when it comes to NFTs, you really should believe the hype.

Ever since Beeple’s Everydays: The First 5000 Days was auctioned at Christie’s as cryptoart worth $69-million, NFTs (Non-Fungible Tokens) have become a red-hot topic. But despite their lucrative price tags, their real creative potential…


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